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Magazine: November 2009 Issue
Cover Story
Head of the class
A tight focus on working with educators has proven to be a winning strategy for Mark Benson. ...
Features
Benefit plan maximizing: How to keep a benefit program attractive during difficult economic times
Why you should market employer-sponsored international medical coverage
A plate full of challenges for employee benefits specialists
Making the transition from life to long-term care insurance
Producers tapping technology to engage elusive middle market
Insure or invest: Which is best?
Assessing GLBA: Ten years after the "Fall of the Wall"
A referral-based business that's built to last
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Columns
What's going on: Roth rush on the horizon
Ready for 2010 yet? Or more specifically, are you prepared for tax law changes that take effect in 2010? ...
Is this about insurance? - Be a voluntary philanthropist
If you met Michael Jackson before he died, what would you have talked about? Maybe you would have had a conversation about music or dancing or how you appreciated his talent. ...
The investment edge: Too happy blues
The other week was back-to-back with sponsored meetings. Combine that with online Webinars and teleconferences and one barely has time to do actual work....
To your good health: The velocity of change
I don’t usually use props in my speaking engagements, but this one was just too good to pass up. ...
Better prospecting: The art of marketing by seminars
With the use of electronic communications, it’s a new world that we live in. Some agents may be uncomfortable using e-mail and e-marketing, but if you wish to keep up, then it will be necessary to get on board....
Departments
LIS: Now & Then - Nov. 1948 & 2009
A look back at LIS content from Nov. 1948...
Points that help you sell: 7 Questions to ask before buying a marketing service
Often, you have the opportunity to buy a seminar system, to participate in a direct mail program, a lead service, a telemarketing program, etc. The question is: Will your money be well-invested and will you get a return? ...
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