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Life Insurance Selling Magazine.
Magazine: January 2010 Issue

Cover Story

With Bruce Etherington's "see the people" as a mantra and a habit of doing all his own enrollments, Ed Thauer Jr., CLU, ChFC, has built a nice practice on turning employees of business owner clients into long-term client relationships of his own. ...



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Columns

If you’ve been reading my columns or blog posts over the past several months, you may have noticed that the general indifference toward long-term care insurance (LTCI) among baby boomers...

Are your plans set for 2010 already? What are your plans for business growth? Do you have a marketing plan to make progress into markets that you can add value to? ...

Whether you call them clients or customers — preferring the latter term, I may be an atavistic throwback to earlier times in the securities business — they are hard to find. ...

Several years ago we had occasion to use theatre as a metaphor for the events of the time. In that column, we spoke about a genre known as “Theatre of the Absurd,” ...

Life insurance is a “pure” product. Sold properly, it is an excellent product, almost always needed by everyone. The key is to open with the best idea first. ...

Departments

Quotes, statistics and a look back at LIS content from January 1975...

A closer look at new group disability and UL products...

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